Posted by Michael on 2/15/06

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The answer is obvious: CasePost and similar companies
don’t really believe that Internet marketing is the best
way to get clients.

After all, if they did… they would be doing what they are
trying to get you to do: spend truckloads of money on
Internet advertising...

However, in fact, most of the “Internet” companies get the
bulk of their own clients through cold-calling. (So do the
Yellow Page and newspaper reps.) And that’s not something
that we can do, is it?

The fact is, Internet advertising doesn’t always bring
back a “return on investment.” In fact, the words “return
on investment” are rarely acknowledged. These Internet
companies would lead you to believe that spending more
money (to the tune of $125,000+ for the "personal injury"
category)... would bring you more clients.

Of course, being lawyers, we know that effects don’t
always equal causation (I knew that studying Torts &
Causation would pay off someday!).

– Michael

Make Your Legal Advertising Accountable!

Re: Have You Ever Wondered Why CasePost Relies on Telemarket, 2/19/06, by Peter.

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