Re: Marketing/ Sales to lawyers and law firms

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My YP advertising is outsourced. I paid $300 for two ads that have brought in a
substantial amount of income because the ads are nothing like the other attorney ads
in the phone book.

I never said nothing should be outsourced. I am sick of "marketing gurus."

On 1/04/08, Mike C wrote:
> On 12/20/07, Rob wrote:
>> Yes, I am an attorney who has been burned by several people's great ideas for
>> generating potential clients. I have taken a heavy hit from comanies like
>> Legal Match and other similar marketing gurus.
>>
>> I am pessimistic because I have already been taken to the cleaners more than
> I'm not talking about legal match or any other internet marketing Guru. Why would
> you not use an advertising agency that works with lawyers? Most have no fee and
> simply work off of a comission.... It's a no lose partnership, they have the
> experience in marketing and can better direct you on how to market you practice.
>
>> once.
>>
>> On 12/20/07, Mike C wrote:
>>> No, I don't have a website that clients come to, submit information regarding
>>> a case and then pass along that info to lawyers. What did I say in my post
>>> that would give you that idea? I was just saying, you seem to have too many
>>> irons in the fire and instead of trying to be a graphic designer, web designer
>>> and marketing expert. You would probably be better off letting a professional
>>> help you with your marketing and focus on your clients. You are a lawyer,
>>> correct?
>>>
>>> On 12/14/07, Rob wrote:
>>>> What wonderful client generating idea do you have Mike C. I bet it is
>>> close
>>>> to something like "Clients come to my website and submit information that I
>>>> then send to you for $xxx per lead."
>>>>
>>>> Sorry sir, you are a dime a dozen.
>>>>
>>>> On 12/12/07, Mike C. wrote:
>>>>> Well, actually you did. Read over your post.
>>>>> On 12/08/07, Rob wrote:
>>>>>> I never claimed to be a web designer. I was merely stating that
>>>>>> there are a million want to be legal match and legal fish "marketers"
>>>>>> out there who could not wet a paper bag in the middle of the ocean.
>>>>>>
>>>>>> On 12/05/07, Mike C. wrote:
>>>>>>> Good Point. If a lawyer is representing his clients as he should,
>>>>>>> chances are he/she is not going to have the time it takes to do what
>>>>>>> was suggested in the post by Rob. Rob, if you have the time to spend
>>>>>>> designing websites and doing graphic design and media plans, I would
>>>>>>> say great! Why not go into advertising and forget about law?
>>>>>>>
>>>>>>> FYI: I'm in need of back surgery, thinking about doing it myself!:-)
>>>>>>>
>>>>>>> On 11/30/07, Blake wrote:
>>>>>>>> Post that website Chief.. I would like to see how a true
>>>>>>>> lawyer/graphic designer/programmer/advertising executive, creates
>>>>>>>> and promotes a quality website..
>>>>>>>>
>>>>>>>> I think you're missing my point.... That's the problem with most
>>>>>>>> lawyers, they think they have everything all figured out.. waste
>>>>>>>> thousands of dollars trying to do something they have absolutely no
>>>>>>>> knowledge of.. When they should just avoid the court room and Stick
>>>>>>>> to settling cases..
>>>>>>>>
>>>>>>>>
>>>>>>>> On 11/16/07, Rob wrote:
>>>>>>>>> I am doing just fine without one of the millions already living in
>>>>>>>>> their mom's basement with their "great ideas" to make me
>>>>>>>>> millions. I am pefectfully capable of designing my own website
>>>>>>>>> and submitting it to search engines. My website will not look
>>>>>>>>> like it was designed by a 5 year old, I won't have to pay someone
>>>>>>>>> thousands to update it, and I can ensure it complies with my state
>>>>>>>>> bar association's rules of professional conduct.
>>>>>>>>>
>>>>>>>>> If they are not willing to put their "great idea" in writing, I am
>>>>>>>>> not even going to speak to them. Most of the "great ideas" are
>>>>>>>>> the same ole "pay me $10 per lead that comes from my website that
>>>>>>>>> could have been designed my 5 yr old little sister/daughter.
>>>>>>>>>
>>>>>>>>> I will give you my secondary email address so you can put it in
>>>>>>>>> writing. If they are not willing to put it in writing, they can
>>>>>>>>> go rip someone else off.
>>>>>>>>>
>>>>>>>>> On 11/10/07, Blake wrote:
>>>>>>>>>> so there are really that many people living in mom's basement
>>>>>>>>>> doing nothing but thinking of great ideas for lawyers.. and then
>>>>>>>>>> calling them??? If you're not already, get a job with a large
>>>>>>>>>> firm, because with that mindset, you'll never make it on your
>>>>>>>>>> own.. and will probably end up living in your mom's basement..
>>>>>>>>>>
>>>>>>>>>> On 11/03/07, Rob wrote:
>>>>>>>>>>> I am a young lawyer and I am one of the ones who will hang up
>>>>>>>>>>> on the 1,000,000 people working out of their mom's basement
>>>>>>>>>>> with a "million dollar opportunity." Put it in writing and
>>>>>>>>>>> then maybe I will call you.
>>>>>>>>>>>
>>>>>>>>>>> On 11/02/07, Al wrote:
>>>>>>>>>>>> Good Advice. Those old dinosaurs are slowly dying off due to
>>>>>>>>>>>> not being able to conform to new media practices that are
>>>>>>>>>>>> needed for any law firm to continue to have success. It's a
>>>>>>>>>>>> competitve market place, I have to laugh at these high brow
>>>>>>>>>>>> jerks that make comments like, " if the caller mis-
>>>>>>>>>>>> pronounces my name, I hang up." That's the dumbest comment
>>>>>>>>>>>> I've heard to date... How full of yourself can you be? It
>>>>>>>>>>>> takes 2-3 minutes to listen to what a marketer has to say..
>>>>>>>>>>>> If intersted, request info, if not, ask to be removed from
>>>>>>>>>>>> the call list.. it's that simple....
>>>>>>>>>>>> On 11/01/07, Kurt wrote:
>>>>>>>>>>>>> Dave,
>>>>>>>>>>>>> If you are trying to market your product to lawyers the
>>>>>>>>>>>>> most important thing is to be confident in what you have,
>>>>>>>>>>>>> and even more importantly you have to be persistent. My
>>>>>>>>>>>>> advice to you is to focus on younger lawyers that are more
>>>>>>>>>>>>> perceptive to new ideas. Lawyers like "Ozark man" are like
>>>>>>>>>>>>> dinosaurs and they will never accept the product that you
>>>>>>>>>>>>> are offering them. I have seen my product double the
>>>>>>>>>>>>> client inquiries of every Law Firm that I have sold to,
>>>>>>>>>>>>> but even with that track record old lawyers are not
>>>>>>>>>>>>> willing to change... find the young ones and help them
>>>>>>>>>>>>> grow and eventually surpass the "old school" lawyers.