Re: Marketing/ Sales to lawyers and law firms

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True, but never taking the call in the first place is even
quicker. My support staff has authority to purse the marketing
agenda for me. If they can't handle it, I replace them with
someone who can. So maybe the answer to the original post is to
forget about marketing to lawyer and instead find out who the
real decision maker is. Then market to them.

On 11/02/07, Al wrote:
> Good Advice. Those old dinosaurs are slowly dying off due to
> not being able to conform to new media practices that are
> needed for any law firm to continue to have success. It's a
> competitve market place, I have to laugh at these high brow
> jerks that make comments like, " if the caller mis-
> pronounces my name, I hang up." That's the dumbest comment
> I've heard to date... How full of yourself can you be? It
> takes 2-3 minutes to listen to what a marketer has to say..
> If intersted, request info, if not, ask to be removed from
> the call list.. it's that simple....
> On 11/01/07, Kurt wrote:
>> Dave,
>> If you are trying to market your product to lawyers the
>> most important thing is to be confident in what you have,
>> and even more importantly you have to be persistent. My
>> advice to you is to focus on younger lawyers that are more
>> perceptive to new ideas. Lawyers like "Ozark man" are like
>> dinosaurs and they will never accept the product that you
>> are offering them. I have seen my product double the
>> client inquiries of every Law Firm that I have sold to,
>> but even with that track record old lawyers are not
>> willing to change... find the young ones and help them
>> grow and eventually surpass the "old school" lawyers.