Re: Marketing/ Sales to lawyers and law firms

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job market stinks
> Speaking of SEO and marketing lawyers & law firms, a critical aspect of any campaign is
> web and web strategy. Everyone knows that links help not only drive traffic, but also
> increase a law firm's page rank. I started www.lawyerarchive.com as a place for lawyers
> to both market themselves to our traffic as well as increase their page rank through
> additional links. Take a look if you're interested or if you are working on any attorney
> sites that need high quality links to build organic search results. Take care.
>
> -H
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> On 1/04/08, Levi Barker wrote:
>> I think all lawyers need to know about SEO and how SEO alone can be enough to sustain a
>> firm. Where is the first place people go when they have a question now? the internet of
>> course. Anybody in the Law or Financial fields should have a good understanding of
>> internet marketing. IMO, any lawyer or firm serious about their growth should take SEO
>> seriously, because there is a cash register full of potential clients online ... but
>> that means nothing if they can't find your website....
>> Think about typing San Diego Lawyer into Google and we get 200k results, maybe the top
>> 20 will ever get an eyeball on their site and those in the top 5 positions will get
90&37;
>> of the traffic. I notice most lawyers use PPC or other forms of paid advertising for
>> their internet marketing efforts. Think about how you about searching for
>> information.... you go to google and enter in your term and you then look in the NATURAL
>> RESULTS for your information gathering. You don't go to the sponsored listings for
>> information.
>> Lawyers... learn SEO and you CAN dominate any local market. I am looking to engage a few
>> lawyers and teach them true nitty gritty SEO so they can do it on their own site if they
>> had the time. Most lawyers won't have the time to do their own SEO but they should know
>> it's best practices and not get burned. Anyone want to go to school an go to the top of
>> Google? SEO training for lawyers..... maybe so.
>>
>> www.semworldwide.com Levi Barker THANKS
>>
>> On 1/04/08, Rob wrote:
>>> My YP advertising is outsourced. I paid $300 for two ads that have brought in a
>>> substantial amount of income because the ads are nothing like the other attorney ads
>>> in the phone book.
>>>
>>> I never said nothing should be outsourced. I am sick of "marketing gurus."
>>>
>>> On 1/04/08, Mike C wrote:
>>>> On 12/20/07, Rob wrote:
>>>>> Yes, I am an attorney who has been burned by several people's great ideas for
>>>>> generating potential clients. I have taken a heavy hit from comanies like
>>>>> Legal Match and other similar marketing gurus.
>>>>>
>>>>> I am pessimistic because I have already been taken to the cleaners more than
>>>> I'm not talking about legal match or any other internet marketing Guru. Why would
>>>> you not use an advertising agency that works with lawyers? Most have no fee and
>>>> simply work off of a comission.... It's a no lose partnership, they have the
>>>> experience in marketing and can better direct you on how to market you practice.
>>>>
>>>>> once.
>>>>>
>>>>> On 12/20/07, Mike C wrote:
>>>>>> No, I don't have a website that clients come to, submit information regarding
>>>>>> a case and then pass along that info to lawyers. What did I say in my post
>>>>>> that would give you that idea? I was just saying, you seem to have too many
>>>>>> irons in the fire and instead of trying to be a graphic designer, web designer
>>>>>> and marketing expert. You would probably be better off letting a professional
>>>>>> help you with your marketing and focus on your clients. You are a lawyer,
>>>>>> correct?
>>>>>>
>>>>>> On 12/14/07, Rob wrote:
>>>>>>> What wonderful client generating idea do you have Mike C. I bet it is
>>>>>> close
>>>>>>> to something like "Clients come to my website and submit information that I
>>>>>>> then send to you for $xxx per lead."
>>>>>>>
>>>>>>> Sorry sir, you are a dime a dozen.
>>>>>>>
>>>>>>> On 12/12/07, Mike C. wrote:
>>>>>>>> Well, actually you did. Read over your post.
>>>>>>>> On 12/08/07, Rob wrote:
>>>>>>>>> I never claimed to be a web designer. I was merely stating that
>>>>>>>>> there are a million want to be legal match and legal fish "marketers"
>>>>>>>>> out there who could not wet a paper bag in the middle of the ocean.
>>>>>>>>>
>>>>>>>>> On 12/05/07, Mike C. wrote:
>>>>>>>>>> Good Point. If a lawyer is representing his clients as he should,
>>>>>>>>>> chances are he/she is not going to have the time it takes to do what
>>>>>>>>>> was suggested in the post by Rob. Rob, if you have the time to spend
>>>>>>>>>> designing websites and doing graphic design and media plans, I would
>>>>>>>>>> say great! Why not go into advertising and forget about law?
>>>>>>>>>>
>>>>>>>>>> FYI: I'm in need of back surgery, thinking about doing it myself!:-)
>>>>>>>>>>
>>>>>>>>>> On 11/30/07, Blake wrote:
>>>>>>>>>>> Post that website Chief.. I would like to see how a true
>>>>>>>>>>> lawyer/graphic designer/programmer/advertising executive, creates
>>>>>>>>>>> and promotes a quality website..
>>>>>>>>>>>
>>>>>>>>>>> I think you're missing my point.... That's the problem with most
>>>>>>>>>>> lawyers, they think they have everything all figured out.. waste
>>>>>>>>>>> thousands of dollars trying to do something they have absolutely no
>>>>>>>>>>> knowledge of.. When they should just avoid the court room and Stick
>>>>>>>>>>> to settling cases..
>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> On 11/16/07, Rob wrote:
>>>>>>>>>>>> I am doing just fine without one of the millions already living in
>>>>>>>>>>>> their mom's basement with their "great ideas" to make me
>>>>>>>>>>>> millions. I am pefectfully capable of designing my own website
>>>>>>>>>>>> and submitting it to search engines. My website will not look
>>>>>>>>>>>> like it was designed by a 5 year old, I won't have to pay someone
>>>>>>>>>>>> thousands to update it, and I can ensure it complies with my state
>>>>>>>>>>>> bar association's rules of professional conduct.
>>>>>>>>>>>>
>>>>>>>>>>>> If they are not willing to put their "great idea" in writing, I am
>>>>>>>>>>>> not even going to speak to them. Most of the "great ideas" are
>>>>>>>>>>>> the same ole "pay me $10 per lead that comes from my website that
>>>>>>>>>>>> could have been designed my 5 yr old little sister/daughter.
>>>>>>>>>>>>
>>>>>>>>>>>> I will give you my secondary email address so you can put it in
>>>>>>>>>>>> writing. If they are not willing to put it in writing, they can
>>>>>>>>>>>> go rip someone else off.
>>>>>>>>>>>>
>>>>>>>>>>>> On 11/10/07, Blake wrote:
>>>>>>>>>>>>> so there are really that many people living in mom's basement
>>>>>>>>>>>>> doing nothing but thinking of great ideas for lawyers.. and then
>>>>>>>>>>>>> calling them??? If you're not already, get a job with a large
>>>>>>>>>>>>> firm, because with that mindset, you'll never make it on your
>>>>>>>>>>>>> own.. and will probably end up living in your mom's basement..
>>>>>>>>>>>>>
>>>>>>>>>>>>> On 11/03/07, Rob wrote:
>>>>>>>>>>>>>> I am a young lawyer and I am one of the ones who will hang up
>>>>>>>>>>>>>> on the 1,000,000 people working out of their mom's basement
>>>>>>>>>>>>>> with a "million dollar opportunity." Put it in writing and
>>>>>>>>>>>>>> then maybe I will call you.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> On 11/02/07, Al wrote:
>>>>>>>>>>>>>>> Good Advice. Those old dinosaurs are slowly dying off due to
>>>>>>>>>>>>>>> not being able to conform to new media practices that are
>>>>>>>>>>>>>>> needed for any law firm to continue to have success. It's a
>>>>>>>>>>>>>>> competitve market place, I have to laugh at these high brow
>>>>>>>>>>>>>>> jerks that make comments like, " if the caller mis-
>>>>>>>>>>>>>>> pronounces my name, I hang up." That's the dumbest comment
>>>>>>>>>>>>>>> I've heard to date... How full of yourself can you be? It
>>>>>>>>>>>>>>> takes 2-3 minutes to listen to what a marketer has to say..
>>>>>>>>>>>>>>> If intersted, request info, if not, ask to be removed from
>>>>>>>>>>>>>>> the call list.. it's that simple....
>>>>>>>>>>>>>>> On 11/01/07, Kurt wrote:
>>>>>>>>>>>>>>>> Dave,
>>>>>>>>>>>>>>>> If you are trying to market your product to lawyers the
>>>>>>>>>>>>>>>> most important thing is to be confident in what you have,
>>>>>>>>>>>>>>>> and even more importantly you have to be persistent. My
>>>>>>>>>>>>>>>> advice to you is to focus on younger lawyers that are more
>>>>>>>>>>>>>>>> perceptive to new ideas. Lawyers like "Ozark man" are like
>>>>>>>>>>>>>>>> dinosaurs and they will never accept the product that you
>>>>>>>>>>>>>>>> are offering them. I have seen my product double the
>>>>>>>>>>>>>>>> client inquiries of every Law Firm that I have sold to,
>>>>>>>>>>>>>>>> but even with that track record old lawyers are not
>>>>>>>>>>>>>>>> willing to change... find the young ones and help them
>>>>>>>>>>>>>>>> grow and eventually surpass the "old school" lawyers.