Re: Lawyer Marketing

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On 3/12/09, gyi tsakalakis wrote:
> If you're a lawyer marketing your firm through google ppc,
> you are likely either over-paying for your cicks or
> overpaying your pay per click consultant. Don't pay pay-
> per-click consultants based on ad-spend. Also, if you don't
> know what you're doing with ppc, turn off your accounts.
> You will never see a return on your investment.

Hey Gyi,

Those are wise words. Too bad most attorneys won't follow
your advice. Google PPC is a treacherous environment even IF
you know what you are doing.

One of my prospective clients (local bankruptcy law firm)
is paying $5-$7/click for prospects.

I found 15 'KILLER' keywords that they can get for local
searches at ~$ 0.50/click.

The sad thing is that he declined my expertise when I
told him about it

I guess he would rather spend 1200% more. Too bad.

If you are an attorney that reads this comment you should
contact me directly at drronmarek@gmail.com for a free money
saving consultation.

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