Re: Lawyer Marketing

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On 10/08/09, Dr Ron Marek wrote:
> On 3/12/09, gyi tsakalakis wrote:
>> If you're a lawyer marketing your firm through google ppc,
>> you are likely either over-paying for your cicks or
>> overpaying your pay per click consultant. Don't pay pay-
>> per-click consultants based on ad-spend. Also, if you don't
>> know what you're doing with ppc, turn off your accounts.
>> You will never see a return on your investment.
>
> Hey Gyi,
>
> Those are wise words. Too bad most attorneys won't follow
> your advice. Google PPC is a treacherous environment even IF
> you know what you are doing.
>
> One of my prospective clients (local bankruptcy law firm)
> is paying $5-$7/click for prospects.
>
> I found 15 'KILLER' keywords that they can get for local
> searches at ~$ 0.50/click.
>
> The sad thing is that he declined my expertise when I
> told him about it
>
> I guess he would rather spend 1200&37; more. Too bad.
>
> If you are an attorney that reads this comment you should
> contact me directly at drronmarek@gmail.com for a free money
> saving consultation.

Adverting with PPC does not have a good ROI. Organic listings
are seen as more credible forms of information. When people are
looking for a lawyer they are looking to be informed not pitched
to, especially the the more valuable cases.

If you would like to talk to a full service advertising agency
please contact Justin Holderness at JustinH@netaff.com.

You can also visit our website at http://netaff.com/legal/