Posted by David Zimbalist on 4/12/10

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You've probably seen law firms that have a separate video
page, or some kind of pop up video center. Most of the time
that's because they (or their web people who are not
experts in video marketing) get enamored with the
technology and seem to think that potential clients say
"Ooh, I'm going to search out video and watch all the
videos because I love videos!"

Okay, that's a bit exaggerated. A separate video area can
work in some instances. However, in most cases I recommend
adding video content to each page; content that complements
the page. If you have a lot of good information on your
website, why would you want to take people away from that?
Potential clients aren't looking for video -- they're
looking for information -- and they're also not likely to
investigate your entire website. Whatever page your
potential client lands on, and however they got there, you
should hit them with useful information, including
compelling, persuasive video content.

Want my periodic marketing note?
http://www.facesmedia.com/monthly-marketing-note

On What Pages Should You Put Your Website Videos?, 4/12/10, by David Zimbalist.

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