Posted by David Zimbalist on 4/20/10

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An overlooked benefit of video: Control of your message

Yes, video done properly will effectively convey your
trustworthiness and expertise (of course video NOT done
properly for a research-based web audience will simply
convey you as a sales pitchman). There's another huge
benefit to using video that many attorneys I talk with have
never considered.

Control of your message.

The problem with text is one that we have all experienced,
and that is that you cannot control how people read your
text. Here's an example:

"I definitely got my money's worth at the $8.95 sushi
buffet."

What do I mean? Do I mean that I got my money's worth
because it was delicious and such a great deal? Or do I
mean that $8.95 is so cheap for a sushi buffet that of
course it was mind-blowingly awful, and what did I expect?
You can't tell. But you would be able to tell -- easily --
if you watched me deliver those words to you.

Video overcomes this. If your video content captures and
conveys the authentic "you," then you are now in control of
your message. Does it work 100% of the time? No. Does it
work way better than text? Most definitely.

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An Overlooked Benefit Of Video: Control Of Your Message, 4/20/10, by David Zimbalist.

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