Posted by David Zimbalist on 5/10/10

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Here's something that you already know works: Meeting
potential clients.

There is only one of you (I assume), so think about ways
you can leverage yourself so that you can "meet" potential
clients all the time, even when you're sleeping. Do you
write articles? Maintain a blog? Send a periodic email to
potential clients? Speak to groups?

Watch out for this common mistake: If you don't have
fascinating information that's all that different from what
anyone else has, simply offering info may not be the way to
go. You really have to convey your authenticity,
personality, and professionalism -- the factors that
differentiate you from your competition.

Of course web video is a great way to get in front of
people in a polished, inviting setting that works for you
24-hours-a-day, 7 days-a-week.

Try this: This month, pick one new way to leverage
yourself, and get started.

P.S. Want to receive my periodic marketing post?
http://www.FacesMedia.com/monthly-marketing-note

Do The Thing That Already Works, 5/10/10, by David Zimbalist.

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