Re: How are you using the Internet to get clients?

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On 8/13/10, Justin H wrote:
> On 8/13/10, TX Atty wrote:
>> On 8/07/10, NY Family Law Atty wrote:
>>> I'm in my second year of solo practice, and I'd really like
>>> to improve my new client inquiries. How are other attorneys
>>> using the Internet to solicit new clients?
>>
>> It depends on how much money you are willing to spend for
>> online advertising. Attorney Client Matching sites work
>> because you are in control of what clients you want to go
>> after. Being on a directory is nice but you are fielding calls
>> from people looking for free advice. Plus you are competing
>> with thousands of other attorneys unlike acm services. Try
>> LegalFish, LegalMatch, ExpertPost. They all work some are more
>> pricey then others though. Have had success with all. But have
>> to be patient like all investments.
>
> Branding your practice through your own messaging is a far
better
> investment. You can pay for clients or create something that is
> sustainable and long term oriented, which of the two makes more
> sense? Those sites listed above probably do work but they
aren't
> a long term investment. They do not help build word of mouth
like
> a brand does. Invest in your own business not those listed
above.
Derrick: By far the most cost effective solution for procuring new
clients online is search engine optimization. What this means is
that whenever a user of Google, Yahoo, or Bing searches for a
particular keyword they are matched with relevant websites. Those
relevant websites on the first page will then be the beneficiaries
of that lead flow and will have the opportunity to turn those site
visits into actual clients.

Depending on the keywords you wanted to rank for they will yield variations between traffic volume, relevancy, and competition.
Obviously the more specific a keyword is the more you can specify
the intent of the user. With that said, going after keywords with
the location or practice areas of your firm, you would have the
highest conversions.

When considering that Adwords charges up to $15 a click to be on
the first page of Google you can quickly see why search engine
optimization would be much more cost effective solution. The long-
term return on investment is monumentally greater then doing a pay
per click campaign since being on the first page organically
doesn't require you to pay per click.

If you would like for me to break down search engine optimization
even further I would be glad to take your calls and emails. It is
a service we do offer at http://www.legaltells.com/advertise.html
and you can contact me directly at derrick@legaltells.com

Hope that gives you some insight!

legaltells.com/advertise