Re: Yellow Page Advertising
Posted by Jeff on 4/21/04
I know the full page ads are effective, but how effective are
the smaller ads?
On 4/20/04, Rob wrote:
> I work for a solo practitioner and virtually every client I
> talk to tells me they were referred by the yellow pages.
> Just make a good ad, and they will come.
>
> On 11/16/03, Ben Glass wrote:
>> Lots and lots of lawyers use Yellow Page (and its
>> competitors) advertising... yet most ads look exactly the
>> same.. this type of advertising can be very expensive.. I
>> wonder how many of you find your YP advertising to be of
>> value.. do you track (carefully) responses? If you feel
>> that your YP advertising is of value, what is it about
> your
>> ad that you think makes it worthwhile...
>>