Re: Yellow Page Advertising

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On 11/16/03, Ben Glass wrote:
> Lots and lots of lawyers use Yellow Page (and its
> competitors) advertising... yet most ads look exactly the
> same.. this type of advertising can be very expensive.. I
> wonder how many of you find your YP advertising to be of
> value.. do you track (carefully) responses? If you feel
> that your YP advertising is of value, what is it about
your
> ad that you think makes it worthwhile...
>
I've been using the Yellow Pages since I went into private
practice and found that I had to distinguish my ad from the
pack of personal injury attorneys. Contact me for a Free
Computerized Settlement Evaluation" seems to do the job well
for me. I've been using LRP's case evaluation software
since they have a database of over 200,000 cases and my
state bar has approved my ad for years.