Re: Best Way to Advertise?

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Hi Jiff,

I agree with you, and I have found that the mostpowerful
company out there for Lawyers on the internet is
www.swidigital.com bar none. This is in fact why I have chosen
to work for them myself.

They own 17,000 legal web domains - the largest legal
portfolio in the entire world, from
www.MedicalMalpractice.com, AccidentAttorneys.com,
RealEstateLawyers.com....any practice you can think of. It
costs literally around $2000 per YEAR (depending on county
population) to become exclusive - as opposed to FindLaw and
Lawyers.com and all the other multiple listing services out
there. Plus because they have such an extensive network, they
spend an insurmountable amount of money to have Google - and
anything powered by it such as AOL, Ask Jeeves, Lycos,
Earthlink, etc. - optimized to bring up their domains to the
top of the very first page Google, and then once there, only
one firm exclusively per county is highlighted. They take away
the need for a middleman as well since they are essentially
just a portal that leads directly to your firm's site.

The most unbelievable thing they offer is Live Access Overflow
Cases...nobody else can offer you this at all - every attorney
who is signed up gets a password to access all of the
potential clients that have come to the site throughout the
state over every area of practice. Lawyers can read pre-
qualified clients and cherry-pick the ones that make sense for
the firm, even refer out the ones that don't. At no additional
cost! These are not referrals because access is free for any
attorney who is already benefitting from being the exclusive
firm in that particular geographical area.

It is a very unique program, backed by literally hundreds of
testimonials from both small and large firms all over the
nation, and really provides HUGE exposure among the internet -
and you are right Jiff, the internet is the future of
marketing! By the way, if you are a skeptic, please contact
me... I HAVE PROOF!!!

On 4/19/06, Jiff wrote:
> I dont understand why anybody would use Legalmatch or any
> other middle man. The internet flattens things, in case you
> havent noticed. You can directly target the
> consumer. "Guru" has several excellent posts here on this
> topic. The gist is, focus on Internet ads, be frugal and
> shop around, highly target your keywords. $1000 will bring
> in many quality clients.
>
> Yellow Pages is a dying medium. Internet is here now.
>
> On 4/19/06, JAG22 wrote:
>> What is the best way to advertise? This board pretty much
>> makes it clear that LegalMatch, Casepost, LegalFish etc are
>> a toss-up at best... and usually a bad investment...
>>
>> Would you guys recommend going it alone and doing your own
>> advertising on Yahoo? Pay-per-click?
>>
>> I know that there are small firms spending $3,000+ each
>> month to advertise... and that just seems a bit
> expensive.
>>
>> I have a decent amount of business right now, but I'm
>> looking to expand, and hopefully take on an associate.
>> Right now, I have the capital to do roughly $1,000 each
>> month for advertising.
>>
>> Any suggestions? What has worked for people on this board?
>>
>> I saw 'Jim' posted about LawInfo. I'm guessing that its
>> just another one of the scams. Is there any legitimate
>> organization that does advertising for lawyers? Is the
>> yellow pages worth it?