Re: Best Way to Advertise?

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The below post is spam, and of no real benefit to a solo.

On 4/21/06, Shannon Thier wrote:
> Hi Jiff,
>
> I agree with you, and I have found that the mostpowerful
> company out there for Lawyers on the internet is
> www.swidigital.com bar none. This is in fact why I have chosen
> to work for them myself.
>
> They own 17,000 legal web domains - the largest legal
> portfolio in the entire world, from
> www.MedicalMalpractice.com, AccidentAttorneys.com,
> RealEstateLawyers.com....any practice you can think of. It
> costs literally around $2000 per YEAR (depending on county
> population) to become exclusive - as opposed to FindLaw and
> Lawyers.com and all the other multiple listing services out
> there. Plus because they have such an extensive network, they
> spend an insurmountable amount of money to have Google - and
> anything powered by it such as AOL, Ask Jeeves, Lycos,
> Earthlink, etc. - optimized to bring up their domains to the
> top of the very first page Google, and then once there, only
> one firm exclusively per county is highlighted. They take away
> the need for a middleman as well since they are essentially
> just a portal that leads directly to your firm's site.
>
> The most unbelievable thing they offer is Live Access Overflow
> Cases...nobody else can offer you this at all - every attorney
> who is signed up gets a password to access all of the
> potential clients that have come to the site throughout the
> state over every area of practice. Lawyers can read pre-
> qualified clients and cherry-pick the ones that make sense for
> the firm, even refer out the ones that don't. At no additional
> cost! These are not referrals because access is free for any
> attorney who is already benefitting from being the exclusive
> firm in that particular geographical area.
>
> It is a very unique program, backed by literally hundreds of
> testimonials from both small and large firms all over the
> nation, and really provides HUGE exposure among the internet -
> and you are right Jiff, the internet is the future of
> marketing! By the way, if you are a skeptic, please contact
> me... I HAVE PROOF!!!
>
>
> On 4/19/06, Jiff wrote:
>> I dont understand why anybody would use Legalmatch or any
>> other middle man. The internet flattens things, in case you
>> havent noticed. You can directly target the
>> consumer. "Guru" has several excellent posts here on this
>> topic. The gist is, focus on Internet ads, be frugal and
>> shop around, highly target your keywords. $1000 will bring
>> in many quality clients.
>>
>> Yellow Pages is a dying medium. Internet is here now.
>>
>> On 4/19/06, JAG22 wrote:
>>> What is the best way to advertise? This board pretty much
>>> makes it clear that LegalMatch, Casepost, LegalFish etc are
>>> a toss-up at best... and usually a bad investment...
>>>
>>> Would you guys recommend going it alone and doing your own
>>> advertising on Yahoo? Pay-per-click?
>>>
>>> I know that there are small firms spending $3,000+ each
>>> month to advertise... and that just seems a bit
>> expensive.
>>>
>>> I have a decent amount of business right now, but I'm
>>> looking to expand, and hopefully take on an associate.
>>> Right now, I have the capital to do roughly $1,000 each
>>> month for advertising.
>>>
>>> Any suggestions? What has worked for people on this board?
>>>
>>> I saw 'Jim' posted about LawInfo. I'm guessing that its
>>> just another one of the scams. Is there any legitimate
>>> organization that does advertising for lawyers? Is the
>>> yellow pages worth it?