Re: Best Way to Advertise? - #1 Word in Advertising Industr

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The Number One word in the Advertising industry, lawyers included,
is "FREE!" Of course, a friend of mine years ago who was a judge told me
one time that the best advertisement for a lawyer is a "job well done!"
That is pretty true too; but that was years agon when advertising was
considered dirty for a lawyer and was even illegal for a lawyer to do;
but things have changed over the years. There is more to it all than
this, but this is something to think about.

Sincerely,

Hardy Parkerson, Atty.
Lake Charles, LA 70601

On 4/21/06, Jonathan wrote:
> It is not a question of due diligence, Ms. Thier. Even if you work for
a
> reputable company, it is a despicable tactic to monitor blogs such as
> this to try to sell your services. As Jiff pointed out, this is spam.
>
> On 4/21/06, Shannon Thier wrote:
>> **By the way, that $2,000 is PER YEAR not month.
>>
>> On 4/21/06, Shannon Thier wrote:
>>> Jiff, I am sorry you feel that way. Please tell that to the
>>> thousands of attorneys that are onboard, and have been extremely
>>> satisfied with the service for over 7 years. SWI Digital boasts a
>>> renewal rate unmatched in advertising.
>>>
>>> By the way, a large percentage of firms onboard are solo
>>> practitioners. If you find $2,000 expensive to be the only lawyer
>>> in a particular county or even the state for your area of
>>> practice, to recieve access to literally hundreds of potential
>>> clients who are anxiously seeking representation, AND to piggyback
>>> off of the power of a national company with over 17,000 web
>>> domains to bring your firm to the forefront of the internet
>>> without paying several grand per month to have yourself optimized
>>> as a sponsored link, I don't know what to tell you. Like I said,
>>> email me. I CAN AND WILL PROVE IT.
>>>
>>> Please do your due dilligence before you reply next time.
>>>
>>>
>>> On 4/21/06, Jiff wrote:
>>>> The below post is spam, and of no real benefit to a solo.
>>>>
>>>> On 4/21/06, Shannon Thier wrote:
>>>>> Hi Jiff,
>>>>>
>>>>> I agree with you, and I have found that the mostpowerful
>>>>> company out there for Lawyers on the internet is
>>>>> www.swidigital.com bar none. This is in fact why I have chosen
>>>>> to work for them myself.
>>>>>
>>>>> They own 17,000 legal web domains - the largest legal
>>>>> portfolio in the entire world, from
>>>>> www.MedicalMalpractice.com, AccidentAttorneys.com,
>>>>> RealEstateLawyers.com....any practice you can think of. It
>>>>> costs literally around $2000 per YEAR (depending on county
>>>>> population) to become exclusive - as opposed to FindLaw and
>>>>> Lawyers.com and all the other multiple listing services out
>>>>> there. Plus because they have such an extensive network, they
>>>>> spend an insurmountable amount of money to have Google - and
>>>>> anything powered by it such as AOL, Ask Jeeves, Lycos,
>>>>> Earthlink, etc. - optimized to bring up their domains to the
>>>>> top of the very first page Google, and then once there, only
>>>>> one firm exclusively per county is highlighted. They take away
>>>>> the need for a middleman as well since they are essentially
>>>>> just a portal that leads directly to your firm's site.
>>>>>
>>>>> The most unbelievable thing they offer is Live Access Overflow
>>>>> Cases...nobody else can offer you this at all - every attorney
>>>>> who is signed up gets a password to access all of the
>>>>> potential clients that have come to the site throughout the
>>>>> state over every area of practice. Lawyers can read pre-
>>>>> qualified clients and cherry-pick the ones that make sense for
>>>>> the firm, even refer out the ones that don't. At no additional
>>>>> cost! These are not referrals because access is free for any
>>>>> attorney who is already benefitting from being the exclusive
>>>>> firm in that particular geographical area.
>>>>>
>>>>> It is a very unique program, backed by literally hundreds of
>>>>> testimonials from both small and large firms all over the
>>>>> nation, and really provides HUGE exposure among the internet -
>>>>> and you are right Jiff, the internet is the future of
>>>>> marketing! By the way, if you are a skeptic, please contact
>>>>> me... I HAVE PROOF!!!
>>>>>
>>>>>
>>>>> On 4/19/06, Jiff wrote:
>>>>>> I dont understand why anybody would use Legalmatch or any
>>>>>> other middle man. The internet flattens things, in case you
>>>>>> havent noticed. You can directly target the
>>>>>> consumer. "Guru" has several excellent posts here on this
>>>>>> topic. The gist is, focus on Internet ads, be frugal and
>>>>>> shop around, highly target your keywords. $1000 will bring
>>>>>> in many quality clients.
>>>>>>
>>>>>> Yellow Pages is a dying medium. Internet is here now.
>>>>>>
>>>>>> On 4/19/06, JAG22 wrote:
>>>>>>> What is the best way to advertise? This board pretty much
>>>>>>> makes it clear that LegalMatch, Casepost, LegalFish etc are
>>>>>>> a toss-up at best... and usually a bad investment...
>>>>>>>
>>>>>>> Would you guys recommend going it alone and doing your own
>>>>>>> advertising on Yahoo? Pay-per-click?
>>>>>>>
>>>>>>> I know that there are small firms spending $3,000+ each
>>>>>>> month to advertise... and that just seems a bit
>>>>>> expensive.
>>>>>>>
>>>>>>> I have a decent amount of business right now, but I'm
>>>>>>> looking to expand, and hopefully take on an associate.
>>>>>>> Right now, I have the capital to do roughly $1,000 each
>>>>>>> month for advertising.
>>>>>>>
>>>>>>> Any suggestions? What has worked for people on this board?
>>>>>>>
>>>>>>> I saw 'Jim' posted about LawInfo. I'm guessing that its
>>>>>>> just another one of the scams. Is there any legitimate
>>>>>>> organization that does advertising for lawyers? Is the
>>>>>>> yellow pages worth it?