Re: Best Way to Advertise?

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On 7/04/06, Tina wrote:
> My 2 cents about yellow pages / online adv, gleaned while working
> at a small firm in the midwest. (BTW, I had a lot of opportunity
> to compare, as the firm principal had no resistance to salespeople
> and would buy any advertising pitched to him)
>
> 1) The yellow pages works fine for any kind of private-individual
> business, e.g., family law, probate, and personal injury. Be
> prepared for a LOT of chaff, especially if you feel compelled to
> include the term "Reasonable Rates." This does not mean the same
> thing to a yellow-pages-reading layperson as it does to you. One
> thing that did work was the one-line listing under Contract Law.

If I feel "compelled to," huh? LOL!

> Primarily family law came in, almost all truly horrible cases.
> Even if you have decided to build your business by being a low,
> low bidder, you would not want to work with these people.
> Histories of withdrawn counsel (gee, wonder why . . .), pleas for
> a "lawyer with a conscience / Christian lawyer who will help me;"
> unwinnable custody disputes. And so on. Oh, they were often
> incarcerated, too.
>

Hilarious! Thanks for that, Tina!