Re: Estate Planning Practice

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One other idea that isn't that difficult to pursue. See if
your local cable chanell will let you broadcast an seminar on
T.V. They're always looking for something. Also, build a great
(not good) web site specific to estate planning. My bar
association (Massachusetts) publishes "Why You Need a Will"
brochures; if you can obtain something similar, they are cheap
and work great. My bar association also publishes a quarterly
online estate planning newsletter which you can put right on
your web site and/or send by regular mail. It keeps you on
people's minds.

Ignore the naysayers. This can be done.

Again, good luck.

On 9/30/06, JF wrote:
> In my opinion, you are in a great position. Take advantage
> of it, and fast. Voids fill quickly. My advice is to become
> an expert at estate planning. Then, more importantly, tell
> everyone that you're an expert. Become active in the Chamber
> of Commerce, send out notices, try to write an estate
> planning column or columns in the local paper (I've found
> this easier than it seems - just call the editor and ask),
> run some seminars, join the local bar estate planning groups
> and become active there. Get to know as many referral
> sources as possible, especially accountants, insurance
> agents, and real estate brokers (real estate goes hand in
> hand with estate planning so you might want to include this
> as part of your practice). These are all free/cheap means of
> exposure. Talk about estate planning over and over and over
> again to anyone willing to listen. Give your clients utmost
> respect and attention, and do a good job. Do NOT
> undercharge. Also, very important, be as visible as
> possible, and set your office up in the heart of the
> business district.
>
> It will take a while, and you may lose money at first, but
> the work will come, especially if your town already has a
> retiring "guru".
>
> A side thought: Have you thought of contacting the retiring
> lawyer about taking over his/her practice? Just a thought.
>
> Best of luck, I'll be rooting for you.
>
>
>
> On 9/29/06, Jennifer wrote:
>> Hello solos,
>>
>> I live in a mdeium sized town. I have a general
>> practice. The local estate planning guru is retiring.
>> I'm thinking of jumping into this practice area. Can
>> anybody give me guidance on how to break into this
>> practice area? I appreciate any thoughts.