Posted by sean on 11/21/06

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Kristi:

Don't waste your money on YP ads. I did the same thing
and came out a big loser. Instead, I would focus my money
on google click ads because they are more effective and
direct mail. I would target the type of clients that I
desire to have. I am now getting ready to do direct mail
and I am pretty broke and I believe figured out finally
how to make money with what I do. I am a bigger small
firm now and you must advertise/market as a solo.
Internet is the way smart marketers are going though. It
is cheaper and it pays.

Re: Going Solo, 11/26/06, by Ben Kaplan.

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