Re: Legal Advertising

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On 12/03/04, Philip Franckel wrote:
> 1-800-HURT-911 ® is available for exclusive advertising in your
> TV broadcast area. Inter/Media Advertising, the largest Direct
> Response advertising agency in the US, can get you the lowest
> advertising rates on TV, radio and billboards. Among
> Inter/Media Advertising's clients are ditech.com (the mortgage
> company advertising all day on CNN and other news stations), the
> United States Army, Clorox, Ronnie Deutsch Tax Attorney and many
> other large accounts. Lawyers advertising with 1-800-HURT-911
> will get a listing on www.HURT911.org the largest personal
> injury research web site with thousands of unique visitors/month
> and growing by more than 40&37;/year. If you're a personal
injury
> lawyer, check out www.HURT911.org.
>
>
>
> On 7/24/04, Lorraine wrote:
>> If you are looking for more cases and top exposure on the
>> internet look at this national directory;
>> www.lawyersinternetguide.com. Only 1 firm per type of
>> practice is featured in an area so not all areas are still
>> available. If your area isn't sold yet it's a great chance for
>> affordable comprehensive advertising. The site is shown on
>> superpages.com, google, aol, msn, lycos, ask jeeves, yahoo,
>> yellowpages.com and more. The directory includes nationally
>> known firms like the Cochran Firm in NYC and small single
>> attorney firms. This guide levels the playing field for any
>> size firm and allows for your firm to be the only one featured
>> in a broad national, regional and local online campaign
>> bringing more clients to your practice. Email me for rates for
>> your area and availability. leldridge@lawyersinternetguide.com
>>
>>
>>
>>
>> On 7/19/04, Gary Clark wrote:
>>> On 6/30/04, Steve Smith wrote:
>>>> Anyone currently using an Advertising Agency to help out
>>>> with Advertising?
>>>>
>>>> Bigwater Medai Group, Legal Advertising perfected...
>>>> Great agency, Offers 4 free commercial productions per year
>>>> plus, free yellow page ad design and they also do Ghost
>>>> Calls free.. Great Free Services and all they charge is
>>> 15&37;
>>>> commission that's paid by the media outlets.. Can't beat
>>>> it... Steve
>>>
>>> Been using them for over 3 years.. they do a great job and
>>> have saved me thousand so of dollars. The one thing I like
>> is
>>> they do not use pre-made commercials.. It dosn't matter
>> where
>>> your firm is they produce customer commercials that look
>>> great and get results. And they don't even charge for the
>>> production. I've been doing tv for over 8 years and they are
>>> the only agency that I have ever talked with or done
>> business
>>> with that offer this. I can't say enough about John, my
>>> account rep. He is always on top of my account and when
>> ever
>>> I need to know something he returns my calls. My office is
>>> about 600 miles from John's office and he regularly visits
>>> me. My last agency never even bothered. Everything was done
>>> over the phone and that was ok but sometimes it's nice to
>>> meet the people who you are trusting to spend your
>>> advertising dollars. Again, as long as you're not in the
>>> Indianapolis IN. Market, you should consider these guys.
>>> They do a better than great job!

The hurt-911 telephone number dosn't work any better than any
other number. but ask yourself this... Who are you branding.. your
firm or someone eles's telephone number. And when you decide to
stop using the agency.. another attorney can get the number and
make use of all the equity you have vested into it. Hmmmmm..
Sounds like you'de be better off with a custom commercial
featuring yourself or an actor continuously naming your firm....
Branding is the key to successfull Attorney advertising.

Better off getting a real agency that's not into cookie cutter
commercial tactics... and willing to invest dollars into
production for the success of their clients...

just a thought.