Re: Let's help each other out with SEO

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On 1/19/15, Brad wrote:
> For those of you who keep a close eye on the company you
> pay to do your SEO, you know exactly what I mean when I say
> backlinks are still (more or less) very important to
> getting first page rankings. I run a law firm in Utah.
>
> I am trying to build a nationwide list of ONE attorney or
> firm from each state who is willing to link to ONE attorney
> or firm from each other state.For example, Utah Divorce
> Attorney would be on your list of 50 other links and it
> would link to my website. If you are from say Colorado,
> Colorado Divorce Attorney would link to your website.
> Ultimately we could expand this into "State Guardianship
> Attorney" and more.
>
> This must be done with legitimate websites only. No money
> or information gets exchanged other than I post a link to
> your site, you post a link to my site. I don't want to link
> my site with another site that is using black hat SEO
> techniques. If you are interested in participating, let me
> know. Also, we need to limit it to one website per state
> per category. I don't want this to be just another online
> directory that gets deindexed after a few months or years.

Not a bad idea. Getting links from relevant law related sites
is a good way to build authority. Getting backlinks from law
related sites in your own state is even better, but here's the
catch. Some links are going to be more valuable than others,
so a simple link for links plan is not really all that fair.
For example, some law firm sites have a domain authority of 40
(pretty good) and some have a score of 22 (pretty low). Higher
authority ratings will send more link juice to the firm's
site. And, some firms will place a link in one of their blog
posts, which will start off as a page authority of 1. (PA:1).
Sorry to be a little harsh, but this is pretty useless.

A possible solution: make the trading even by checking page
authority with the MOZ plugin. Or trade links with law firms
that have a backlinking campaign in place to increase the PA
of the page with the new link.

Or, you yourself can start a link building campaign to build
the authority of the post that has your link in it. This will
also help your link partner.

Hope this helps.
Tom

apricotLaw