Re: Mr. Blue (Internet Advertising)

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Blue,

The idea with websites is to do it cheap, but well. Lets say
you want to practice criminal, divorce, and bankruptcy. You
create one website for your general practice: "Law Office of Mr.
Blue." Then create one separate website for each practice
area: "Mr. Blue, Anytown Criminal Defense Attorney," and etc.
When you set up the keywords in google and overture, use the
specialty websites (laser focus).

As for content, the general site should list your general
practice areas, contact info, credentials, but not information
on practice areas. Be certain to link to your specialy sites
from your general site, this drives customers to the specialty
sites, and just as importantly, helps your search engine ranking.

Load your specialty sites with frequently asked questions and
plenty of information about the specialty (but not too much..be
general). Add a disclaimer.

Use paid search with google adwords and yahoo Overture. When
using google adwords, DO NOT use the content distribution, this
is loaded with click fraud.

Now, the typical lawyer does not do this. He/She probably does
not even have a website. If they do, it is some cookie cutter
site with no meat or marketing. A small percentage have good
websites, but are poorly marketed. An elite few have great
sites and market well.

The grand cost? Four 5 page websites for one year with an email
box for each: $400-$500 a year (total). www.netsol.com

Marketing for #1 search placement on both adwords and yahoo: $50-
$100 a month.

See ya Yellow Pages!!!!!!!

I hope this helps some or all of you!!!

On 4/04/06, Mr. Blue wrote:
> On 4/04/06, Guru wrote:
>
>> Amen brother, knock em dead. Wanna make a load of cash?
>> Bone up on your divorce law, start 2 websites, make them
>> informative but not too informative, market them (laser
>> focus) on google adwords and the overture network, do great
>> work for your clients, make sure you get paid, if not
>> getting paid, fire them, network aggressively. There, if
>> you do this, you will be rolling in a pile of cash.
>
> Are you practicing family law now? I take it that your
> impression of the market for divorce lawyers is that it isn't
> saturated (perhaps, because it's a particularly miserable
> practice area)?
>
> Why did you recommend opening two websites? Why not four? I
> suppose that with two websites you could see which is more
> effective and then modify the least effective one in the hopes
> of improving over the more effective site (rinse, wash,
> repeat--also works with Google adwords).