Re: Going Solo

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Kristi,

You will find out in January that the Yellow Pages is a dying advertising medium.
If you have an awesome ad, you will break even. You have to have a standout ad that
is perfectly designed to make any profit from the Yellow Pages. And usally the
profit is small. Poor YP ads, which most are, have killed many businesses, because
of the huge expense. I hope you have an advertising plan B.

On 11/03/06, Kristi wrote:
> On 10/24/06, Carol wrote:
>> Probate is good money and
>> fairly easy, but you put a lot of work into it before you see the attorney fees
>> on the other end.
>
> Just to throw out a slightly different view....
>
> When I worked for a local solo, she actually got an advanced fee on the probate
work
> of $1500.00 up front before she did any work. Conveniently, she never returned any
> of it (even if she had to "inflate" her bills - one of the reasons I left). Of
> course, we don't get a percentage of the estate here, just hourly fees.
>
> Also, she did mostly consumer work (bankruptcy, estate planning, probate, elder
> law), and got quite a bit of clients from her advertisement in the YP. She also
> advertised in the local freebie paper (like a giant nickel) with some success.
>
> I'll be opening my practice in January to coincide with the phonebook coming out.
> Wish me luck!
>