Re: Yellow Page Advertising

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To Gina Rubel:

Are dollar bill sized ads effective? I can't afford anything
larger, so I am wondering if they are worth the money.

Thanks,
Jimmie
On 1/08/04, Gina Rubel wrote:
> Ben,
>
> According to the Yellow Pages Publishers Association’s
> estimates for 2000, lawyer-advertising expenditures in
> domestic printed Yellow Pages were estimated at $809
> million. The “attorneys” category is the highest revenue
> category for Yellow Page directory publishers.
>
> But to be successful, a firm’s Yellow Page ad must be well
> thought out, command attention, convey a single focus, be
> eye-captivating, differentiate itself, look professional and
> address the need of the audience. Remember, if someone is
> searching for a lawyer in the Yellow Pages, he/she already
> needs an attorney. It’s much different than trying to
> advertise something a consumer might want but is not
> particularly in the market to buy. An excellent guide to
> creating winning Yellow Page ads is, Effective Yellow Pages
> Advertising for Lawyers, by Kerry Randall, published by the
> Law Practice Management Section of the American Bar
> Association.
>
> As both an attorney and a legal marketer, I can tell you
> that I've had great success particularly with YellowBook in
> the Pennsylvania region. The are the largest independent
> yellow page publisher in the world and my family law firm
> with which I practiced and advertised has been able to track
> a 1000&37; return on our investment.
>
>
>
> On 11/16/03, Ben Glass wrote:
>> Lots and lots of lawyers use Yellow Page (and its
>> competitors) advertising... yet most ads look exactly the
>> same.. this type of advertising can be very expensive.. I
>> wonder how many of you find your YP advertising to be of
>> value.. do you track (carefully) responses? If you feel
>> that your YP advertising is of value, what is it about
> your
>> ad that you think makes it worthwhile...
>>

Re: Yellow Page Advertising, 4/09/05, by Anthony Castelli attorney.

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