Re: Yellow Page Advertising

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I think the true answer is it depends on the content of your ad
and the competition. I think a general practice ad or an ad that
competes with larger lawyer ads for the same market is probably
going to fail. the exceptions are if you yourself have something
to distingish yourself ie you are the only fem,ale or minority
lawyer5. The best bet for a small ad is to have a tight focus
for an un or underexplored market niche. You also need the best
graphics and copy possible to stand out from the pack. Good
luck . Call me if you want. Andy Segal 8/6/04
On 1/08/04, Jimmie wrote:
> To Gina Rubel:
>
> Are dollar bill sized ads effective? I can't afford anything
> larger, so I am wondering if they are worth the money.
>
> Thanks,
> Jimmie
> On 1/08/04, Gina Rubel wrote:
>> Ben,
>>
>> According to the Yellow Pages Publishers Association’s
>> estimates for 2000, lawyer-advertising expenditures in
>> domestic printed Yellow Pages were estimated at $809
>> million. The “attorneys” category is the highest revenue
>> category for Yellow Page directory publishers.
>>
>> But to be successful, a firm’s Yellow Page ad must be well
>> thought out, command attention, convey a single focus, be
>> eye-captivating, differentiate itself, look professional and
>> address the need of the audience. Remember, if someone is
>> searching for a lawyer in the Yellow Pages, he/she already
>> needs an attorney. It’s much different than trying to
>> advertise something a consumer might want but is not
>> particularly in the market to buy. An excellent guide to
>> creating winning Yellow Page ads is, Effective Yellow Pages
>> Advertising for Lawyers, by Kerry Randall, published by the
>> Law Practice Management Section of the American Bar
>> Association.
>>
>> As both an attorney and a legal marketer, I can tell you
>> that I've had great success particularly with YellowBook in
>> the Pennsylvania region. The are the largest independent
>> yellow page publisher in the world and my family law firm
>> with which I practiced and advertised has been able to track
>> a 1000&37; return on our investment.
>>
>>
>>
>> On 11/16/03, Ben Glass wrote:
>>> Lots and lots of lawyers use Yellow Page (and its
>>> competitors) advertising... yet most ads look exactly the
>>> same.. this type of advertising can be very expensive.. I
>>> wonder how many of you find your YP advertising to be of
>>> value.. do you track (carefully) responses? If you feel
>>> that your YP advertising is of value, what is it about
>> your
>>> ad that you think makes it worthwhile...
>>>