Re: Yellow Page Advertising

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On 5/21/04, Ray King wrote:
> On 11/16/03, Ben Glass wrote:
>> Lots and lots of lawyers use Yellow Page (and its
>> competitors) advertising... yet most ads look exactly the
>> same.. this type of advertising can be very expensive.. I
>> wonder how many of you find your YP advertising to be of
>> value.. do you track (carefully) responses? If you feel
>> that your YP advertising is of value, what is it about
> your
>> ad that you think makes it worthwhile...
>>
> I've been using the Yellow Pages since I went into private
> practice and found that I had to distinguish my ad from the
> pack of personal injury attorneys. Contact me for a Free
> Computerized Settlement Evaluation" seems to do the job well
> for me. I've been using LRP's case evaluation software
> since they have a database of over 200,000 cases and my
> state bar has approved my ad for years.

I have had success with the small yellow pages published by
Yellow Book. Although they compete with the big yellow pages,
I found that there are less ads and it's easier to stand out.
My practice is personal injury/med mal. I have a picture with
the tag line "The Lawyer who REALLY answers your phone
calls!!" Can you believe I took in one six figure and several
smaller cases from this ad!! It just goes to show...
Shelley Stangler from NJ