Re: Yellow Page Advertising

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Like any advertising media, cost various and includes at least these
factors:

1. distribution of the book. is it 10k or 10mil circulation
2. is there competition for the book. in our area we have Verizon
Yellow pages, Yellow book , Big Book (I think) and community yellow
pages
3. what size ad
4 do you want color.

you should study the ads already in place in your area.. you will
find that most are junk. they say somehing like this:

ABC Law Firm PC
Personal Injury Law
Auto accident, slip and fall, dog bits
Free consultation
We come to You
No fee if no recovery

I'm not kidding.. go ahead and look... there is nothing at all unique
about these ads and no way for the consumer to determine who to call
because 99% of all ads say the same thing.

You need a unique message and a reason, (that no one else gives them)
to pick up the phone and call..

and the magic is that it doesn't matter if your ad is large or small,
color or just "yellow".. if you have a great message that provokes
people to call you will really upset your competitor who are running
the "me too" type ads.

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