Re: Yellow Page Advertising

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On 5/26/04, shelley stangler wrote:
> On 5/21/04, Ray King wrote:
>> On 11/16/03, Ben Glass wrote:
>>> Lots and lots of lawyers use Yellow Page (and its
>>> competitors) advertising... yet most ads look exactly the
>>> same.. this type of advertising can be very expensive.. I
>>> wonder how many of you find your YP advertising to be of
>>> value.. do you track (carefully) responses? If you feel
>>> that your YP advertising is of value, what is it about
>> your
>>> ad that you think makes it worthwhile...
>>>
>> I've been using the Yellow Pages since I went into private
>> practice and found that I had to distinguish my ad from the
>> pack of personal injury attorneys. Contact me for a Free
>> Computerized Settlement Evaluation" seems to do the job well
>> for me. I've been using LRP's case evaluation software
>> since they have a database of over 200,000 cases and my
>> state bar has approved my ad for years.
>
>
> I have had success with the small yellow pages published by
> Yellow Book. Although they compete with the big yellow pages,
> I found that there are less ads and it's easier to stand out.
> My practice is personal injury/med mal. I have a picture with
> the tag line "The Lawyer who REALLY answers your phone
> calls!!" Can you believe I took in one six figure and several
> smaller cases from this ad!! It just goes to show...
> Shelley Stangler from NJ
>
I have been working with law firms for over 20 years regarding
legal advertising and I agree, that yellow page ads can be
effective if you have a good design and if you're not just
interested in having your photo and the majority of the ad space
filled with your name.. However, if you really want to brand
yourself in a market, I think we can all agree that TV is the
most cost effective way to accomplish this.. For most Lawyers,
(personal injury, wrongful death, social security) television
invites you into the homes of the people within your community
and makes them feel as if they know you.. The bottom line on
yellow page ads is, if you're the #1 ad in your catagory or if
you have an ad that really stands out or if you have a dynamic TV
campaign that makes people look for your number in the yellow
pages.. it will work.. I've had more than a dozen Attorney's go
from haveing a double truck ad in the yellow pages to a 1/8 of a
page.. After using TV.. I know it's a scarry thought.. but just
look at the lawyers in your market who are bringing in the
cases.. Chances are they're in your living room everyday.... via
tv... and it dosn't have to be cheeesssy.. >
>

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