Re: Best Way to Advertise?

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**By the way, that $2,000 is PER YEAR not month.

On 4/21/06, Shannon Thier wrote:
> Jiff, I am sorry you feel that way. Please tell that to the
> thousands of attorneys that are onboard, and have been extremely
> satisfied with the service for over 7 years. SWI Digital boasts a
> renewal rate unmatched in advertising.
>
> By the way, a large percentage of firms onboard are solo
> practitioners. If you find $2,000 expensive to be the only lawyer
> in a particular county or even the state for your area of
> practice, to recieve access to literally hundreds of potential
> clients who are anxiously seeking representation, AND to piggyback
> off of the power of a national company with over 17,000 web
> domains to bring your firm to the forefront of the internet
> without paying several grand per month to have yourself optimized
> as a sponsored link, I don't know what to tell you. Like I said,
> email me. I CAN AND WILL PROVE IT.
>
> Please do your due dilligence before you reply next time.
>
>
> On 4/21/06, Jiff wrote:
>> The below post is spam, and of no real benefit to a solo.
>>
>> On 4/21/06, Shannon Thier wrote:
>>> Hi Jiff,
>>>
>>> I agree with you, and I have found that the mostpowerful
>>> company out there for Lawyers on the internet is
>>> www.swidigital.com bar none. This is in fact why I have chosen
>>> to work for them myself.
>>>
>>> They own 17,000 legal web domains - the largest legal
>>> portfolio in the entire world, from
>>> www.MedicalMalpractice.com, AccidentAttorneys.com,
>>> RealEstateLawyers.com....any practice you can think of. It
>>> costs literally around $2000 per YEAR (depending on county
>>> population) to become exclusive - as opposed to FindLaw and
>>> Lawyers.com and all the other multiple listing services out
>>> there. Plus because they have such an extensive network, they
>>> spend an insurmountable amount of money to have Google - and
>>> anything powered by it such as AOL, Ask Jeeves, Lycos,
>>> Earthlink, etc. - optimized to bring up their domains to the
>>> top of the very first page Google, and then once there, only
>>> one firm exclusively per county is highlighted. They take away
>>> the need for a middleman as well since they are essentially
>>> just a portal that leads directly to your firm's site.
>>>
>>> The most unbelievable thing they offer is Live Access Overflow
>>> Cases...nobody else can offer you this at all - every attorney
>>> who is signed up gets a password to access all of the
>>> potential clients that have come to the site throughout the
>>> state over every area of practice. Lawyers can read pre-
>>> qualified clients and cherry-pick the ones that make sense for
>>> the firm, even refer out the ones that don't. At no additional
>>> cost! These are not referrals because access is free for any
>>> attorney who is already benefitting from being the exclusive
>>> firm in that particular geographical area.
>>>
>>> It is a very unique program, backed by literally hundreds of
>>> testimonials from both small and large firms all over the
>>> nation, and really provides HUGE exposure among the internet -
>>> and you are right Jiff, the internet is the future of
>>> marketing! By the way, if you are a skeptic, please contact
>>> me... I HAVE PROOF!!!
>>>
>>>
>>> On 4/19/06, Jiff wrote:
>>>> I dont understand why anybody would use Legalmatch or any
>>>> other middle man. The internet flattens things, in case you
>>>> havent noticed. You can directly target the
>>>> consumer. "Guru" has several excellent posts here on this
>>>> topic. The gist is, focus on Internet ads, be frugal and
>>>> shop around, highly target your keywords. $1000 will bring
>>>> in many quality clients.
>>>>
>>>> Yellow Pages is a dying medium. Internet is here now.
>>>>
>>>> On 4/19/06, JAG22 wrote:
>>>>> What is the best way to advertise? This board pretty much
>>>>> makes it clear that LegalMatch, Casepost, LegalFish etc are
>>>>> a toss-up at best... and usually a bad investment...
>>>>>
>>>>> Would you guys recommend going it alone and doing your own
>>>>> advertising on Yahoo? Pay-per-click?
>>>>>
>>>>> I know that there are small firms spending $3,000+ each
>>>>> month to advertise... and that just seems a bit
>>>> expensive.
>>>>>
>>>>> I have a decent amount of business right now, but I'm
>>>>> looking to expand, and hopefully take on an associate.
>>>>> Right now, I have the capital to do roughly $1,000 each
>>>>> month for advertising.
>>>>>
>>>>> Any suggestions? What has worked for people on this board?
>>>>>
>>>>> I saw 'Jim' posted about LawInfo. I'm guessing that its
>>>>> just another one of the scams. Is there any legitimate
>>>>> organization that does advertising for lawyers? Is the
>>>>> yellow pages worth it?