Re: Marketing/ Sales to lawyers and law firms

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I think all lawyers need to know about SEO and how SEO alone can be enough to sustain a
firm. Where is the first place people go when they have a question now? the internet of
course. Anybody in the Law or Financial fields should have a good understanding of
internet marketing. IMO, any lawyer or firm serious about their growth should take SEO
seriously, because there is a cash register full of potential clients online ... but
that means nothing if they can't find your website....
Think about typing San Diego Lawyer into Google and we get 200k results, maybe the top
20 will ever get an eyeball on their site and those in the top 5 positions will get 90%
of the traffic. I notice most lawyers use PPC or other forms of paid advertising for
their internet marketing efforts. Think about how you about searching for
information.... you go to google and enter in your term and you then look in the NATURAL
RESULTS for your information gathering. You don't go to the sponsored listings for
information.
Lawyers... learn SEO and you CAN dominate any local market. I am looking to engage a few
lawyers and teach them true nitty gritty SEO so they can do it on their own site if they
had the time. Most lawyers won't have the time to do their own SEO but they should know
it's best practices and not get burned. Anyone want to go to school an go to the top of
Google? SEO training for lawyers..... maybe so.

www.semworldwide.com Levi Barker THANKS

On 1/04/08, Rob wrote:
> My YP advertising is outsourced. I paid $300 for two ads that have brought in a
> substantial amount of income because the ads are nothing like the other attorney ads
> in the phone book.
>
> I never said nothing should be outsourced. I am sick of "marketing gurus."
>
> On 1/04/08, Mike C wrote:
>> On 12/20/07, Rob wrote:
>>> Yes, I am an attorney who has been burned by several people's great ideas for
>>> generating potential clients. I have taken a heavy hit from comanies like
>>> Legal Match and other similar marketing gurus.
>>>
>>> I am pessimistic because I have already been taken to the cleaners more than
>> I'm not talking about legal match or any other internet marketing Guru. Why would
>> you not use an advertising agency that works with lawyers? Most have no fee and
>> simply work off of a comission.... It's a no lose partnership, they have the
>> experience in marketing and can better direct you on how to market you practice.
>>
>>> once.
>>>
>>> On 12/20/07, Mike C wrote:
>>>> No, I don't have a website that clients come to, submit information regarding
>>>> a case and then pass along that info to lawyers. What did I say in my post
>>>> that would give you that idea? I was just saying, you seem to have too many
>>>> irons in the fire and instead of trying to be a graphic designer, web designer
>>>> and marketing expert. You would probably be better off letting a professional
>>>> help you with your marketing and focus on your clients. You are a lawyer,
>>>> correct?
>>>>
>>>> On 12/14/07, Rob wrote:
>>>>> What wonderful client generating idea do you have Mike C. I bet it is
>>>> close
>>>>> to something like "Clients come to my website and submit information that I
>>>>> then send to you for $xxx per lead."
>>>>>
>>>>> Sorry sir, you are a dime a dozen.
>>>>>
>>>>> On 12/12/07, Mike C. wrote:
>>>>>> Well, actually you did. Read over your post.
>>>>>> On 12/08/07, Rob wrote:
>>>>>>> I never claimed to be a web designer. I was merely stating that
>>>>>>> there are a million want to be legal match and legal fish "marketers"
>>>>>>> out there who could not wet a paper bag in the middle of the ocean.
>>>>>>>
>>>>>>> On 12/05/07, Mike C. wrote:
>>>>>>>> Good Point. If a lawyer is representing his clients as he should,
>>>>>>>> chances are he/she is not going to have the time it takes to do what
>>>>>>>> was suggested in the post by Rob. Rob, if you have the time to spend
>>>>>>>> designing websites and doing graphic design and media plans, I would
>>>>>>>> say great! Why not go into advertising and forget about law?
>>>>>>>>
>>>>>>>> FYI: I'm in need of back surgery, thinking about doing it myself!:-)
>>>>>>>>
>>>>>>>> On 11/30/07, Blake wrote:
>>>>>>>>> Post that website Chief.. I would like to see how a true
>>>>>>>>> lawyer/graphic designer/programmer/advertising executive, creates
>>>>>>>>> and promotes a quality website..
>>>>>>>>>
>>>>>>>>> I think you're missing my point.... That's the problem with most
>>>>>>>>> lawyers, they think they have everything all figured out.. waste
>>>>>>>>> thousands of dollars trying to do something they have absolutely no
>>>>>>>>> knowledge of.. When they should just avoid the court room and Stick
>>>>>>>>> to settling cases..
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> On 11/16/07, Rob wrote:
>>>>>>>>>> I am doing just fine without one of the millions already living in
>>>>>>>>>> their mom's basement with their "great ideas" to make me
>>>>>>>>>> millions. I am pefectfully capable of designing my own website
>>>>>>>>>> and submitting it to search engines. My website will not look
>>>>>>>>>> like it was designed by a 5 year old, I won't have to pay someone
>>>>>>>>>> thousands to update it, and I can ensure it complies with my state
>>>>>>>>>> bar association's rules of professional conduct.
>>>>>>>>>>
>>>>>>>>>> If they are not willing to put their "great idea" in writing, I am
>>>>>>>>>> not even going to speak to them. Most of the "great ideas" are
>>>>>>>>>> the same ole "pay me $10 per lead that comes from my website that
>>>>>>>>>> could have been designed my 5 yr old little sister/daughter.
>>>>>>>>>>
>>>>>>>>>> I will give you my secondary email address so you can put it in
>>>>>>>>>> writing. If they are not willing to put it in writing, they can
>>>>>>>>>> go rip someone else off.
>>>>>>>>>>
>>>>>>>>>> On 11/10/07, Blake wrote:
>>>>>>>>>>> so there are really that many people living in mom's basement
>>>>>>>>>>> doing nothing but thinking of great ideas for lawyers.. and then
>>>>>>>>>>> calling them??? If you're not already, get a job with a large
>>>>>>>>>>> firm, because with that mindset, you'll never make it on your
>>>>>>>>>>> own.. and will probably end up living in your mom's basement..
>>>>>>>>>>>
>>>>>>>>>>> On 11/03/07, Rob wrote:
>>>>>>>>>>>> I am a young lawyer and I am one of the ones who will hang up
>>>>>>>>>>>> on the 1,000,000 people working out of their mom's basement
>>>>>>>>>>>> with a "million dollar opportunity." Put it in writing and
>>>>>>>>>>>> then maybe I will call you.
>>>>>>>>>>>>
>>>>>>>>>>>> On 11/02/07, Al wrote:
>>>>>>>>>>>>> Good Advice. Those old dinosaurs are slowly dying off due to
>>>>>>>>>>>>> not being able to conform to new media practices that are
>>>>>>>>>>>>> needed for any law firm to continue to have success. It's a
>>>>>>>>>>>>> competitve market place, I have to laugh at these high brow
>>>>>>>>>>>>> jerks that make comments like, " if the caller mis-
>>>>>>>>>>>>> pronounces my name, I hang up." That's the dumbest comment
>>>>>>>>>>>>> I've heard to date... How full of yourself can you be? It
>>>>>>>>>>>>> takes 2-3 minutes to listen to what a marketer has to say..
>>>>>>>>>>>>> If intersted, request info, if not, ask to be removed from
>>>>>>>>>>>>> the call list.. it's that simple....
>>>>>>>>>>>>> On 11/01/07, Kurt wrote:
>>>>>>>>>>>>>> Dave,
>>>>>>>>>>>>>> If you are trying to market your product to lawyers the
>>>>>>>>>>>>>> most important thing is to be confident in what you have,
>>>>>>>>>>>>>> and even more importantly you have to be persistent. My
>>>>>>>>>>>>>> advice to you is to focus on younger lawyers that are more
>>>>>>>>>>>>>> perceptive to new ideas. Lawyers like "Ozark man" are like
>>>>>>>>>>>>>> dinosaurs and they will never accept the product that you
>>>>>>>>>>>>>> are offering them. I have seen my product double the
>>>>>>>>>>>>>> client inquiries of every Law Firm that I have sold to,
>>>>>>>>>>>>>> but even with that track record old lawyers are not
>>>>>>>>>>>>>> willing to change... find the young ones and help them
>>>>>>>>>>>>>> grow and eventually surpass the "old school" lawyers.