Re: Marketing/ Sales to lawyers and law firms

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Speaking of SEO and marketing lawyers & law firms, a critical aspect of any campaign is
web and web strategy. Everyone knows that links help not only drive traffic, but also
increase a law firm's page rank. I started www.lawyerarchive.com as a place for lawyers
to both market themselves to our traffic as well as increase their page rank through
additional links. Take a look if you're interested or if you are working on any attorney
sites that need high quality links to build organic search results. Take care.

-H

On 1/04/08, Levi Barker wrote:
> I think all lawyers need to know about SEO and how SEO alone can be enough to sustain a
> firm. Where is the first place people go when they have a question now? the internet of
> course. Anybody in the Law or Financial fields should have a good understanding of
> internet marketing. IMO, any lawyer or firm serious about their growth should take SEO
> seriously, because there is a cash register full of potential clients online ... but
> that means nothing if they can't find your website....
> Think about typing San Diego Lawyer into Google and we get 200k results, maybe the top
> 20 will ever get an eyeball on their site and those in the top 5 positions will get 90&37;
> of the traffic. I notice most lawyers use PPC or other forms of paid advertising for
> their internet marketing efforts. Think about how you about searching for
> information.... you go to google and enter in your term and you then look in the NATURAL
> RESULTS for your information gathering. You don't go to the sponsored listings for
> information.
> Lawyers... learn SEO and you CAN dominate any local market. I am looking to engage a few
> lawyers and teach them true nitty gritty SEO so they can do it on their own site if they
> had the time. Most lawyers won't have the time to do their own SEO but they should know
> it's best practices and not get burned. Anyone want to go to school an go to the top of
> Google? SEO training for lawyers..... maybe so.
>
> www.semworldwide.com Levi Barker THANKS
>
> On 1/04/08, Rob wrote:
>> My YP advertising is outsourced. I paid $300 for two ads that have brought in a
>> substantial amount of income because the ads are nothing like the other attorney ads
>> in the phone book.
>>
>> I never said nothing should be outsourced. I am sick of "marketing gurus."
>>
>> On 1/04/08, Mike C wrote:
>>> On 12/20/07, Rob wrote:
>>>> Yes, I am an attorney who has been burned by several people's great ideas for
>>>> generating potential clients. I have taken a heavy hit from comanies like
>>>> Legal Match and other similar marketing gurus.
>>>>
>>>> I am pessimistic because I have already been taken to the cleaners more than
>>> I'm not talking about legal match or any other internet marketing Guru. Why would
>>> you not use an advertising agency that works with lawyers? Most have no fee and
>>> simply work off of a comission.... It's a no lose partnership, they have the
>>> experience in marketing and can better direct you on how to market you practice.
>>>
>>>> once.
>>>>
>>>> On 12/20/07, Mike C wrote:
>>>>> No, I don't have a website that clients come to, submit information regarding
>>>>> a case and then pass along that info to lawyers. What did I say in my post
>>>>> that would give you that idea? I was just saying, you seem to have too many
>>>>> irons in the fire and instead of trying to be a graphic designer, web designer
>>>>> and marketing expert. You would probably be better off letting a professional
>>>>> help you with your marketing and focus on your clients. You are a lawyer,
>>>>> correct?
>>>>>
>>>>> On 12/14/07, Rob wrote:
>>>>>> What wonderful client generating idea do you have Mike C. I bet it is
>>>>> close
>>>>>> to something like "Clients come to my website and submit information that I
>>>>>> then send to you for $xxx per lead."
>>>>>>
>>>>>> Sorry sir, you are a dime a dozen.
>>>>>>
>>>>>> On 12/12/07, Mike C. wrote:
>>>>>>> Well, actually you did. Read over your post.
>>>>>>> On 12/08/07, Rob wrote:
>>>>>>>> I never claimed to be a web designer. I was merely stating that
>>>>>>>> there are a million want to be legal match and legal fish "marketers"
>>>>>>>> out there who could not wet a paper bag in the middle of the ocean.
>>>>>>>>
>>>>>>>> On 12/05/07, Mike C. wrote:
>>>>>>>>> Good Point. If a lawyer is representing his clients as he should,
>>>>>>>>> chances are he/she is not going to have the time it takes to do what
>>>>>>>>> was suggested in the post by Rob. Rob, if you have the time to spend
>>>>>>>>> designing websites and doing graphic design and media plans, I would
>>>>>>>>> say great! Why not go into advertising and forget about law?
>>>>>>>>>
>>>>>>>>> FYI: I'm in need of back surgery, thinking about doing it myself!:-)
>>>>>>>>>
>>>>>>>>> On 11/30/07, Blake wrote:
>>>>>>>>>> Post that website Chief.. I would like to see how a true
>>>>>>>>>> lawyer/graphic designer/programmer/advertising executive, creates
>>>>>>>>>> and promotes a quality website..
>>>>>>>>>>
>>>>>>>>>> I think you're missing my point.... That's the problem with most
>>>>>>>>>> lawyers, they think they have everything all figured out.. waste
>>>>>>>>>> thousands of dollars trying to do something they have absolutely no
>>>>>>>>>> knowledge of.. When they should just avoid the court room and Stick
>>>>>>>>>> to settling cases..
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On 11/16/07, Rob wrote:
>>>>>>>>>>> I am doing just fine without one of the millions already living in
>>>>>>>>>>> their mom's basement with their "great ideas" to make me
>>>>>>>>>>> millions. I am pefectfully capable of designing my own website
>>>>>>>>>>> and submitting it to search engines. My website will not look
>>>>>>>>>>> like it was designed by a 5 year old, I won't have to pay someone
>>>>>>>>>>> thousands to update it, and I can ensure it complies with my state
>>>>>>>>>>> bar association's rules of professional conduct.
>>>>>>>>>>>
>>>>>>>>>>> If they are not willing to put their "great idea" in writing, I am
>>>>>>>>>>> not even going to speak to them. Most of the "great ideas" are
>>>>>>>>>>> the same ole "pay me $10 per lead that comes from my website that
>>>>>>>>>>> could have been designed my 5 yr old little sister/daughter.
>>>>>>>>>>>
>>>>>>>>>>> I will give you my secondary email address so you can put it in
>>>>>>>>>>> writing. If they are not willing to put it in writing, they can
>>>>>>>>>>> go rip someone else off.
>>>>>>>>>>>
>>>>>>>>>>> On 11/10/07, Blake wrote:
>>>>>>>>>>>> so there are really that many people living in mom's basement
>>>>>>>>>>>> doing nothing but thinking of great ideas for lawyers.. and then
>>>>>>>>>>>> calling them??? If you're not already, get a job with a large
>>>>>>>>>>>> firm, because with that mindset, you'll never make it on your
>>>>>>>>>>>> own.. and will probably end up living in your mom's basement..
>>>>>>>>>>>>
>>>>>>>>>>>> On 11/03/07, Rob wrote:
>>>>>>>>>>>>> I am a young lawyer and I am one of the ones who will hang up
>>>>>>>>>>>>> on the 1,000,000 people working out of their mom's basement
>>>>>>>>>>>>> with a "million dollar opportunity." Put it in writing and
>>>>>>>>>>>>> then maybe I will call you.
>>>>>>>>>>>>>
>>>>>>>>>>>>> On 11/02/07, Al wrote:
>>>>>>>>>>>>>> Good Advice. Those old dinosaurs are slowly dying off due to
>>>>>>>>>>>>>> not being able to conform to new media practices that are
>>>>>>>>>>>>>> needed for any law firm to continue to have success. It's a
>>>>>>>>>>>>>> competitve market place, I have to laugh at these high brow
>>>>>>>>>>>>>> jerks that make comments like, " if the caller mis-
>>>>>>>>>>>>>> pronounces my name, I hang up." That's the dumbest comment
>>>>>>>>>>>>>> I've heard to date... How full of yourself can you be? It
>>>>>>>>>>>>>> takes 2-3 minutes to listen to what a marketer has to say..
>>>>>>>>>>>>>> If intersted, request info, if not, ask to be removed from
>>>>>>>>>>>>>> the call list.. it's that simple....
>>>>>>>>>>>>>> On 11/01/07, Kurt wrote:
>>>>>>>>>>>>>>> Dave,
>>>>>>>>>>>>>>> If you are trying to market your product to lawyers the
>>>>>>>>>>>>>>> most important thing is to be confident in what you have,
>>>>>>>>>>>>>>> and even more importantly you have to be persistent. My
>>>>>>>>>>>>>>> advice to you is to focus on younger lawyers that are more
>>>>>>>>>>>>>>> perceptive to new ideas. Lawyers like "Ozark man" are like
>>>>>>>>>>>>>>> dinosaurs and they will never accept the product that you
>>>>>>>>>>>>>>> are offering them. I have seen my product double the
>>>>>>>>>>>>>>> client inquiries of every Law Firm that I have sold to,
>>>>>>>>>>>>>>> but even with that track record old lawyers are not
>>>>>>>>>>>>>>> willing to change... find the young ones and help them
>>>>>>>>>>>>>>> grow and eventually surpass the "old school" lawyers.

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